Communication, Education & Public Awareness

Global surveys on biodiversity

What is the level of awareness globally? Here are the results of a few surveys on biodiversity awareness.

  Biodiversity Barometer - Union for Ethical BioTrade (UEBT)
The UEBT Biodiversity Barometer provides insights on evolving biodiversity awareness among consumers and how the beauty industry reports on biodiversity. It contributes to measuring the first of the Aichi Biodiversity Targets. Each year, research for the UEBT Biodiversity Barometer is conducted in five countries (Brazil, France, Germany, UK, USA) to measure trends in biodiversity awareness. In addition, one or two other various countries are included in the research each year to gain broader insight in biodiversity awareness around the world. Since its first edition in 2009, 38,000 consumers in 13 countries have been interviewed (i.e. Brazil, Colombia, China, France, Germany, India, Japan, Peru, South Korea, Switzerland, UK, USA and Vietnam).

Biodiversity Barometer: 2010 - 2011 - 2012 - 2013 - 2014 - 2015

  Eurobarometer - Attitudes of Europeans towards the issue of biodiversity
The Eurobarometer clarifies how familiar EU citizens are with the term "biodiversity" and with the concept of biodiversity loss.

Eurobarometer: 2007 - 2010 - 2013

  Measuring Biodiversity Literacy in World Zoo and Aquarium Visitors
WAZA takes the lead on surveys carried out by zoos and aquariums to answer the following questions: How well do world zoo and aquarium visitors understand the term ‘Biodiversity’? ; Do world zoo and aquarium visitors understand the actions they can take to help protect Biodiversity? ; Can zoos and aquariums make a difference with regard to Aichi Biodiversity Target 1? See the results in the presentation.

  Nature awareness in Germany
Two studies on "Nature awareness in Germany" have been conducted by the German Federal Agency for Nature Conservation in 2013 and 2011. The results of the next study will be available in 2016.

2011 - 2013

  A Long-Term Biodiversity, Ecosystem and Awareness Research Network (ALTER-Net)
Public perceptions of biodiversity change– results from a (pilot) survey in 8 European countries
ALTER-Net explores how members of the public in different sites perceived biodiversity change, and how they evaluated these changes.

Report: 2009

  Scottish Natural Heritage (SNH)
National Baseline Survey of Biodiversity Awareness and Involvement
The Scottish Biodiversity Committee, Scottish Natural Heritage, examines current public attitudes to and engagement with biodiversity.

Report: 2009

  South African Journal of Science
Visitors’ views on alien animal species in national parks: a case study from South Africa
This study examines visitors’ views on the hypothetical presence of alien animal species in the Addo Elephant National Park (AENP).

Study: Visitors' views on alien animal species in national parks: a case study from South Africa, 2008

  Sciencedirect
1. Towards a societal discourse on invasive species management: A case study of public perceptions of mink and beavers in Cape Horn
This study examines the public perceptions of invasive species of high conservation concern in the Cape Horn Biosphere Reserve in Chile.

Abstract: 2011

2. Tourists’ willingness to pay for biodiversity conservation and environment protection, Dalai Lake protected area: Implications for entrance fee and sustainable management
This study examines tourists’ willingness to pay for biodiversity conservation and environmental protection of the Dalai Lake Protected Area and the factors influencing the WTP.

Abstract: 2012

  Henry P. Kendall Foundation (HPKF)
National Baseline Survey of Biodiversity Awareness and Involvement
The Henry P. Kendall Foundation examines the public’s attitudes toward forest protection and nature conservation in the northeastern U.S.

Report: 2002