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New report highlights growing biodiversity awareness worldwide - UEBT launches 2013 Biodiversity Barometer

Paris/Montreal, 19 April 2013 – 75% of consumers surveyed worldwide are aware of biodiversity, while 48% can give a correct definition of the term biodiversity. These are some of the findings contained in the 2013 Biodiversity Barometer report launched today in Paris by the Union for Ethical BioTrade (UEBT). Consumers in Brazil, China and France, according to the study, show a particular awareness about biodiversity.

Publication Date
2013-04-19