| Abstract |
Social marketing training and campaigns will be implemented at 12 sites in Indonesia, through the government agencies responsible for management of priority marine protected areas. Each campaign will target a local population of about 20,000 people, and aim to change the behaviour of the fishing communities such that they understand the importance of no-take zones, respect them and support their enforcement. This will result in recovery of local fisheries and marine biodiversity and improve the management of about four million hectares of protected areas in Indonesia. Capacity of the local partners will be greatly strengthened so that they can sustain the campaigns and their impacts beyond the initial project. |
