3.5 - Education and awareness

Goal 3.5: To strengthen communication, education and public awareness

  • Goal 3.5
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Target:

By 2008 public awareness, understanding and appreciation of the importance and benefits of protected areas is significantly increased.


Suggested activities of the Parties

  • 3.5.1 Establish or strengthen strategies and programmes of education and public awareness on the importance of protected areas in terms of their role in biodiversity conservation and sustainable socio-economic development, in close collaboration with the Communication, Education and Public Awareness Initiative (CEPA) under the Convention on Biological Diversity and targeted towards all stakeholders.

  • 3.5.2 Identify core themes for education, awareness and communication programmes relevant to protected areas, including inter alia their contribution to economy and culture to achieve specific end results such as compliance by resource users and other stakeholders or an increased understanding of science-based knowledge by indigenous and local communities and policy makers and an increased understanding of the needs, priorities and value of indigenous and local communities' knowledge, innovations and practices by Governments, non-Governmental organizations and other relevant stakeholders.

  • 3.5.3 Strengthen, and where necessary, establish information mechanisms directed at target groups such as the private sector, policy makers, development institutions, community-based organizations, the youth, the media, and the general public.

  • 3.5.4 Develop mechanisms for constructive dialogue and exchange of information and experiences among protected-area managers, and between protected area managers and indigenous and local communities and their organizations and other environment educators and actors.

  • 3.5.5 Incorporate the subject of protected areas as an integral component of the school curricula as well as in informal education.

  • 3.5.6 Establish mechanism and evaluate the impacts of communication, education and public awareness programmes on biodiversity conservation to ensure that they improve public awareness, change behaviour and support the achievement of protected area objectives.

Suggested supporting activities of the Executive Secretary

  • 3.5.7 Collaborate with IUCN and other relevant organizations to collect and disseminate educational tools and materials for adaptation and use in the promotion of protected areas as an important means of achieving the conservation and sustainable use of biodiversity.

  • 3.5.8 Establish, in collaboration with the IUCN and other relevant partners, an initiative to engage the global news and entertainment industry (television, film, popular music, internet, etc.) in a global campaign to raise awareness of the consequences of biological diversity loss and the important role of protected areas in biodiversity conservation.

Key activities include:

  • Establish education and public awareness programmes, focusing on their role in biodiversity conservation and sustainable development
  • Identify core themes for education, awareness and communication programmes, including their contribution to economy and culture
  • Strengthen and/or establish information mechanisms directed at target groups
  • Develop mechanisms for dialogue and information exchange among protected area managers and with local communities
  • Incorporate protected areas as an integral component of school curricula
  • Establish mechanisms to evaluate the impacts of communication, education and public awareness programmes

What kind of mechanisms can evaluate the impacts of communication, education and public awareness programmes?

Communication, education and public awareness programmes should have clear goals and objectives. In evaluating the impacts of these programmes, protected area managers can assess both programme outputs (e.g., how many meetings were held, how many people attended), and programme outcomes – whether or not the specific goals and objectives of the programme were achieved. They can do so using traditional social science methods, such as surveys, questionnaires, interviews, opinion polls and focus group discussions.

What is protected area communication, education and public awareness?

Protected area communication, education and public awareness are all aspects of engaging relevant stakeholders in a dialogue about the values, resources, benefits, management objectives and management activities of a protected area. The potential range of topics of communication programmes can be very broad. Some examples include: a programme aimed at plant nurseries to reduce the sale of invasive alien species and at boat users to ensure they are not spreading aquatic invasive species; a programme aimed at hikers about the ecological sensitivity of certain areas, such as wetlands and alpine meadows; and a programme aimed at policy makers about the value of protected areas in enabling climate change adaptation and in maintaining ecosystem services.

What are some mechanisms for dialogue and information exchange?

There are many potential mechanisms for fostering dialogue and information exchange between protected areas and local communities. Public meetings can help community members better understanding the protected area, and key management issues, as well as help protected area staff understand how communities use, value and perceive the protected area. Partnerships with schools to conduct educational field trips, with universities to conduct ecological and social research, and with local businesses to conduct feasibility studies on ecotourism opportunities, can also help foster dialogue and information exchange.



External forum

Protected areas and management

For those interested in protected area management and management planning.

E-learning module

Module 12: Education and awareness

This module covers aspects related to education and awareness (PoWPA Goal 3.5), including how to design an effective awareness campaign.

Record 1 to 17 of 17
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Report
The importance of forest protected areas to drinking water. A research report by the World Bank / WWF Alliance for Forest Conservation and Sustainable Use
Themes:3.5 Education and awareness,1.5 Protected area threats and restoration,4.4 Research
Topics:Environmental impact assessment,Freshwater,Research
11/4/2011
External forum
For those interested in protected area management and management planning.
Themes:3.3 Appropriate technology,3.5 Education and awareness,1.4 Management planning and climate change adaptation,4.1 Minimum standards and best practices,1.5 Protected area threats and restoration,4.2 Management effectiveness assessments,4.3 Monitoring,4.4 Research
5/8/2010
E-learning module
This module covers aspects related to education and awareness (PoWPA Goal 3.5), including how to design an effective awareness campaign.
Themes:3.5 Education and awareness
5/8/2010
Report
It's a workshop report about Communication, Education and Public Awareness in Protected Areas West Asia and North Africa. September 13-14, 2002. (59 pages). IUCN.
Themes:3.5 Education and awareness
4/14/20102048 Kb
Report
It's a report about protected areas management in the Caribbean: core themes for education, awareness, and communication programmes. (28 pages).
Themes:3.5 Education and awareness
4/13/2010875 Kb
Report
It's a report about urban outreach strategies for protected area agencies. (170 pages).
Themes:3.5 Education and awareness
4/13/201045056 Kb
Report
It's a report about protected areas management in the Caribbean: core themes for education, awareness, and communication programmes. (28 pages). IUCN-WCPA
Themes:3.5 Education and awareness
4/7/2010871 Kb
Comprehensive guide
It's a manual about environmental education in the schools. (333 pages).
Themes:3.5 Education and awareness
Topics:Training and curricula
4/6/20108192 Kb
It's a training manual about core concepts in planning, monitoring and evaluation (PM&E) of project in IUCN. (42 pages). Published by IUCN.
Themes:3.5 Education and awareness,4.3 Monitoring
Topics:Conservation planning,Training and curricula,Monitoring
4/1/2010679 Kb
Comprehensive guide
It's a toolkit about communication, education and public awareness (CEPA). (331 pages). IUCN-CBD.
Themes:3.5 Education and awareness
Topics:Training and curricula
3/12/20107168 Kb
Presentation
A 59-slide presentation on outreach strategies for protected areas.
Themes:3.5 Education and awareness
2/5/20105120 Kb
Case study
An information, education and communication plan for Wadi El-Rayan Protected Area in Egypt. 2006. 12 pp
Themes:3.5 Education and awareness
2/5/2010216 Kb
Comprehensive guide
A 59-page guide on communication, education and public awareness in protected areas in West Asia and North Africa. Published by IUCN. 2003
Themes:3.5 Education and awareness
2/4/20102048 Kb
Report
A 28-p summary of the protected area education themes in the Caribbean. Published by IUCN.
Themes:3.5 Education and awareness
2/2/2010875 Kb
Report
It's a report about environmental interpretation manual for protected areas in the Mesoamerican Barrier Reef System Region. 53 pages
Themes:3.5 Education and awareness
Topics:Training and curricula,Marine
9/30/2009482 Kb
A 54-page guide on teaching participatory and collaborative natural resource management. Published by the Caribbean Natural Resources Institute.
Themes:2.2 Participation of indigenous and local communities,3.5 Education and awareness
Topics:Participatory planning,Partnerships and collaboration,Training and curricula
8/2/2009147 Kb
A training manual by IUCN on planning, monitoring and evaluation of projects. 42 pp.
Themes:3.5 Education and awareness,4.3 Monitoring,1.4 Management planning and climate change adaptation
Topics:Management planning,Monitoring,Training and curricula
10/29/2008679 Kb

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