Scaling-up Biodiversity Communication for Achieving Aichi Target 1

The project ‘Scaling-up Biodiversity Communication for Achieving Aichi Target 1’, funded by Germany International Climate Initiative, supports the worldwide cooperation between WWF, the CBD Secretariat and other partners in achieving Aichi Biodiversity Target 1 by 2020.

The goal of the project is to scale-up outreach to up to 1 billion people to inform on the values of biodiversity and to engage individuals in steps they can take.

To achieve the goal, communication activities are rolled out globally with particular focus in 10 key countries for WWF’s Earth Hour and UN Days like the International Day for Biological Diversity, World Environment Day and World Wildlife Day. This is done through a digital platform, connect2earth.org, providing open-source social media assets on the selected theme days. These assets facilitate conversations about ‘why nature matters’ and help partners from the governmental, intergovernmental, and civil society level make an impact.

Finally, the project seeks to also engage with decision-makers, business and youth audiences at policy-relevant high-level events.