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European Union

European Union

  Innovation for Sustainability – Join our Thunderclap campaign on Biodiversity

Innovation for Sustainability is an international online social media campaign via Thunderclap, 22 May 2016 at 2.30 pm (Brussels time).

The European Seed Association (ESA) organizes a campaign at the international level and targets those who are informed and involved in the celebrations of the International Day for Biological Diversity, by using the related hashtags: #BioDiversityDay, #IDB2016. The aim is to draw attention to the voluntary benefit-sharing activities in which the seed sector is involved.

Thunderclap is a crowdspeaking platform that allows people to pledge a message on social media. Think of an online flash-mob that helps people be heard by saying something together. It is completely safe and anyone can support the campaign with Facebook, Twitter or Tumbler. Thunderclap will automatically post the one-time message to the supporters’ accounts on 22 May at 2.30 pm. It is very easy to support the campaign: you just need to click “Support with Facebook” or “Support with Twitter” or “Support with Tumblr”. Thunderclap will do the rest for you.

The message that will be published on all the supporters’ social media accounts on 22 May is the following: The #seed sector creates #biodiversity & contributes to sustainable #agriculture - #BioDiversityDay #IDB2016

Additional information

  • United Nations
  • United Nations Environment Programme