News Headline

From tigers to toilets: the rise of corporate cause marketing in India

Source
Guardian (UK)

Publication Date
2014-08-08

Social and environmental awareness among Indian consumers has led to more cause marketing, but are companies ignoring one of the most pressing social issues - poverty?

Content
http://www.theguardian.com/sustainable-business/2014/aug/08/tigers-toilet-construction-rise-corporate-cause-marketing-india