News Headline
Can this organization change the way conservation is financed?
Source
Devex
Publication Date
2017-11-14
Michelin, the tire manufacturer, is the world’s largest buyer of natural rubber. It was also the first tire maker to commit to responsible rubber sourcing. Together with the nature conservation organization World Wildlife Fund, the company has committed to achieving wildlife-friendly rubber in Asian forests that were previously cleared for rubber trees, and displaced tigers, orangutans, and elephants in the process.