News Headline
INVESTOUR Focus on Brand Africa and Biodiversity
Source
Travel Trade Daily
Publication Date
2018-01-22
Two round tables and a business-to-business component were integrated in the ninth edition of INVESTOUR that took place within the framework of FITUR. The first session, moderated by Thebe Ikalafeng, chairman at BrandAfrica, addressed branding strategies to position the African continent in the travel market.