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Consumers ready to contribute to protection of biodiversity, but need information and reputable brands to guide their choice

Montreal/Paris, 26 May 2016 – More and more people are aware of biodiversity. If credible information and reputable brands are available, consumers are ready to purchase biodiversity-friendly products and contribute to the conservation and sustainable use of biodiversity. These are among the latest insights of the Biodiversity Barometer, an annual survey of the Union for Ethical Biotrade (UEBT) on biodiversity awareness among consumers and leading beauty, food and beverage companies around the world.

Publication Date
2016-05-26