The Biodiversity Conservation Office of Ministry of Environmental Protection (MEP) organized various publicity events through radio, internet, newspaper and message on the theme of this year’s International Day for Biological Diversity in May 2008.
1. Training program on the biodiversity conservation and other activities
The Biodiversity Conservation Office of MEP invited 5 well-known experts in China to provide training to reporters of major news media in Beijing and principals of student unions from universities. Around 20 reporters and 6 student representatives participated in the training program. The experts delivered excellent speeches on biodiversity conservation and related global hot spots. In conjunction with the training, the major media publicized biodiversity with more than 50 reports published, which included CCTV2, People’s Daily, Science and Technology Daily, Farmers’ Daily, Xinhuanet.com
On May 22, the Biodiversity Conservation Office and China.com.cn jointly conducted online live broadcasting in commemoration of International Day for Biological Diversity. They invited Mr. Zhang Runzhi, Researcher and tutor of doctoral gradate students from Institute of Zoology, CAS, to give explanations on biodiversity and interact with netizen online. Furthermore, an exhibition of digital photography on the biodiversity conservation and sustainable use was also held on the same day.
The State Intellectual Property Office organized promotion by publishing 5 articles, explaining, from varied perspectives, patent application in areas concerning development and utilization of genetic resources and biodiversity conservation as well as the development trend of related technologies. On May 22, the State Intellectual Property Office also organized a training program on intellectual property of genetic resources and traditional knowledge.
2. Local Promotion Activities on Biodiversity Conservation
Beijing, Yunnan, Jiangsu and other provinces also organized related promotion activities.
Beijing launched the 11th Science Popularization Month on biodiversity conservation. This month-long activity started from April 19 till May 23 involving 18 districts and counties and major parks, featuring over 100 rich and diverse popular science activities. This event centered on the theme of “Biodiversity conservation, my action for a Green Olympics”. It disseminated knowledge on biodiversity in an all-round way, promoted awareness in biodiversity conservation and the idea that to conserve biodiversity is to protect our own home garden, with a view to drawing people’s attention to biodiversity conservation.
Yunnan Province held a discussion to mark the International Day for Biological Diversity to implement the guidance of provincial government on biodiversity conservation of southwest Yunnan. During the discussion participants listened to the advice of experts and talked freely on how to play the role of environmental protection department in biodiversity conservation and contributed to biodiversity conservation in Yunnan Province by making suggestions on protective measures. The province also held a lecture on “Colorful Yunnan • Conservation and Utilization of Biodiversity” where experts were invited to make reports on protection and utilization of Yunnan’s germplasm resources and agriculture to give thorough explanations on this year’s theme.
Xinhua Daily of Jiangsu Province opened a special page to promote genetic resource protection and conservation culture. Local communications companies such as China Mobile, China Unicom, CNC and Tietong, sent to 10 million subscribers public service messages which went this way “Today is International Biodiversity Day. Protect genetic resources and advance conservation culture”. Green Report, a program of Jiangsu Education Television Station, also broadcasted an interview with experts on biodiversity. On the same day Zhongshan Botanical Garden opened freely to the public with a banner stretched promoting the knowledge and significance of biodiversity conservation.
3. Issuance of Stamps on International Biodiversity Day
To commemorate the International Day for Biological Diversity on May 22, 2008 and celebrate the 9th Meeting of the Conference of the Parties of the Convention on Biodiversity, Ministry of Environmental Protection and China Post Printing Co. jointly issued a set of commemorative stamps before May 22. Altogether 500 sets were printed. The stamps were sent to the Secretariat of Convention on Biological Diversity and member organizations of the Coordination Team for the Convention Implementation and were well received.
4. Public Service Advertisement
A public service advertisement on biodiversity conservation and promoting conservation culture was produced in cooperation with China Mass Media International Advertising Corp. The advertisement was broadcasted on CCTV 2 from May 22 to May 25 and from June 2 to June 8. During the period between May 26 and June 22, 45 local television stations also broadcasted the advertisement. This helped to raise public awareness in biodiversity conservation and bring the attention of the society to the biodiversity conservation.