The IDB 2026 campaign

CAMPAIGN  

The IDB 2026 campaign will help connect local initiative with the 23 global targets of the Kunming-Montreal Global Biodiversity Framework (KMGBF), focusing the world’s attention on the importance of applying the whole-of-society approach adopted within the Framework (Section C). 

The objectives of the campaign are:  

• to bolster public awareness of the centrality of biodiversity to all life on Earth, including by highlighting the impacts of biodiversity loss on local economies, societies and livelihoods.  

• to make the invisible visible, by showcasing local actions and initiatives that are driving the implementation of the KMGBF forward.   

• To build momentum toward the 2026 UN Biodiversity Conference ahead of the first global review of collective progress in the implementation. 

The campaign is articulated around three pillars: Look and Learn, Connect and Act, and Share.
 

Look and Learn

Members of the public all over the world are encouraged to “look” by exploring the many facets of biodiversity at the local level and seeking ways to undertake biodiversity action within their communities and through context-appropriate forums at the local level.

Members of the public are also invited to “learn” or enhance their understanding of the Convention on Biological Diversity and the KMGBF as the world’s blueprint to halt and reverse biodiversity loss – including reports and contributions that have been made by Parties and actors other than national governments. 

Connect and Act

Members of the public are encouraged to find out and join in what others are doing, nearby or online. These efforts could aim to strengthen data collection, knowledge exchange and collaboration across levels of governance at the community-level, online or in person.

Share

All are invited to share their actions and learnings with others. To celebrate the day, actions can range from organizing information sessions on national targets and NBSAPs, community walks and gardens, photography and drawing competitions, citizen science, advocating for local actions and increasing information-gathering.

Everyone can take part

Forms of participation in the campaign may include:

• Joining the IDB 2026 global digital campaign, amplifying content from the CBD social media accounts or using the official hashtags, the narrative and the digital assets offered to craft posts of their own bearing the campaign hashtags. 

• Speaking in their own voice by recording and posting video messages articulating their views through their own social media platforms. Tips on recording high-quality, impactful videos will be provided on the IDB 2026 webpage.

• Organizing and/or attending local IDB 2026 celebrations, including in-person events, workshops or webinars, to explain, discuss or beat the drum for accelerated local action to achieve the KMGBF targets by 2030. A submission form will allow the organizers of such events to highlight their local event on the IDB 2026 web page.