2030 is fast approaching, with the global targets to bring 20% of terrestrial, freshwater and marine areas under effective restoration and to conserve 30% of the world’s lands, inland waters and marine areas. As the window for action narrows, the role of the private sector becomes increasingly critical.

As demonstrated by the IPBES Business and Biodiversity Assessment, nature is important for businesses because it provides the resources that they depend on, such as water, crops, timber and pollination. The key question is: how can business success be aligned with the wellbeing of the planet? This event, hosted by BirdLife International, and co-hosted by the Ministry of the Environment of Armenia (tbc), Business for Nature and the Foundation for Preservation of Wildlife and Cultural Assets, will seek answers from a nature restoration perspective and calls businesses to act.

The EU Nature Restoration Law is not only an environmental regulation, but also a globally relevant framework that will increasingly shape how businesses manage land, investment, and nature-related risk. It creates demand for better nature-related risk management, because businesses depend on functioning ecosystems and may be affected by restoration requirements and planning. Healthy ecosystems also help reduce risks, lower costs, and support long-term resilience in supply chains and operations. At the same time, the science is clear: to achieve lasting nature-positive outcomes, quality matters just as much as quantity. Restoration and other conservation actions should therefore be directed to the places where they are most critical for biodiversity and the delivery of ecosystem services for people.

This high-level event aims to strengthen connections between the private sector and nature restoration, highlighting exemplary businesses already leading restoration efforts. It will commence with keynote speeches from Minister of the Environment of Armenia, Mr. Hambardzum Matevosyan (tbc), and European Commissioner for Environment, Water Resilience and a Competitive Circular Economy, Ms. Jessika Roswall (tbc). These remarks will be followed by a discussion during which BirdLife International will highlight how identifying Key Biodiversity Areas can support business efforts toward nature restoration, and Business for Nature will share successful examples from the private sector as well as the challenges it faces.

The event will also precede the Business Summit for Nature Restoration, expected to launch in 2027.