Communication, Education & Public Awareness

Communication, Education and Public Awareness (CEPA)

 

Communication, Education and Public Awareness (CEPA) supports the implementation of the Convention on Biological Diversity by ensuring that knowledge about biodiversity reaches all sectors of society, from governments and policymakers to educators, communities, media and the general public. By promoting awareness, education and knowledge-sharing, CEPA helps foster a deeper understanding of biodiversity and supports informed decision-making and meaningful action at all levels.

The CEPA programme of work is grounded in Article 13 of the Convention on Biological Diversity, which highlights the importance of public education and awareness for biodiversity conservation.

It has evolved through decisions of the Conference of the Parties, including COP 16 Decision 16/10, adopted in Cali, Colombia. This decision provides a framework to align CEPA actions with the Kunming-Montreal Global Biodiversity Framework.

It emphasizes:

  • Adaptation of CEPA strategies and actions to national contexts
  • Inclusive participation, including indigenous peoples and local communities
  • Collaboration with scientific and knowledge institutions

CEPA supports Parties and stakeholders in advancing biodiversity action through awareness-raising campaigns and global observances, educational initiatives and learning tools, knowledge-sharing platforms and networks, engagement with media and communication professionals, and the development of communication strategies and resources.

 

 

CEPA and Target 21

CEPA directly contributes to the achievement of Target 21 of the Kunming-Montreal Global Biodiversity Framework, which recognizes that biodiversity data, information and knowledge are fundamental to effective communication, education and public awareness.

Strengthening understanding of biodiversity, including its diverse values, is key to encouraging individual and collective behavioral change, and to building the political will needed to halt and reverse biodiversity loss.

Learn more about Target 21 and other KMGBF targets here.