The programme of work on Communication, Education and Public Awareness (CEPA) is grounded in Article 13 of the Convention on Biological Diversity, which highlights the importance of public education and awareness for biodiversity conservation, and guided by Section K of the Kunming-Montreal Global Biodiversity Framework (KMGBF) on raising understanding and awareness of biodiversity.
CEPA supports the implementation of the Convention by ensuring that knowledge about biodiversity reaches all sectors of society, from governments and policymakers to educators, communities, media and the general public. By promoting awareness, education and knowledge-sharing, CEPA helps foster a deeper understanding of biodiversity and supports informed decision-making, behavior change and meaningful action at all levels.
CEPA has evolved through decisions of the Conference of the Parties (COP), including Decision 15/14 which adopted the CBD’s communications strategy, and Decision 16/10, which provides a framework to align CEPA actions with the KMGBF.
Together, these decisions emphasize:
- Adaptation of CEPA strategies and actions to national contexts
- Inclusive participation, including of indigenous peoples and local communities
- Collaboration with scientific and knowledge institutions
To provide guidance on the development and implementation of the CEPA programme of work, an Informal Advisory Committee has been established, made up of experts from Parties and observers to the Convention.
CEPA supports Parties and stakeholders in advancing biodiversity action through awareness-raising campaigns and global observances, educational initiatives and learning tools, knowledge-sharing platforms and networks, engagement with media and communication professionals, and the development of communication strategies and resources.
