Communication, education, awareness and uptake

Section K. Communication, education, awareness and uptake

22.       Enhancing communication, education, and awareness on biodiversity and the uptake of the Kunming-Montreal Global Biodiversity Framework by all actors is essential to achieve its effective implementation and behavioural change, and to promote sustainable lifestyles and biodiversity values, including by:

(a)        Increasing awareness, understanding and appreciation of the knowledge systems, diverse values of biodiversity and nature’s contributions to people, including ecosystems functions and services and traditional knowledge and worldviews of indigenous peoples and local communities as well as of biodiversity’s contribution to sustainable development;

(b)        Increasing awareness on the importance of conservation and sustainable use of biodiversity and of the fair and equitable sharing of the benefits arising from the utilization of genetic resources for sustainable development, including improving sustainable livelihoods and poverty eradication efforts and its overall contribution to global and/or national sustainable development strategies;

(c)        Raising awareness among all sectors and actors of the need for urgent action to implement the Framework, while enabling their active engagement in the implementation and monitoring of progress towards the achievement of its goals and targets;

(d)        Facilitating understanding of the Framework, including by targeted communication, adapting the language used, level of complexity and thematic content to relevant groups of actors, considering their socioeconomic and cultural context, including by developing material that can be translated into indigenous and local languages;

(e)        Promoting or developing platforms, partnerships and action agendas, including with media, civil society and educational institutions, including academia, to share information on successes, lessons learned and experiences and to allow for adaptive learning and participation in acting for biodiversity;

(f)        Integrating transformative education on biodiversity into formal, non-formal and informal educational programmes, promoting curriculum on biodiversity conservation and sustainable use in educational institutions, and promoting knowledge, attitudes, values, behaviours and lifestyles that are consistent with living in harmony with nature;

(g)        Raising awareness on the critical role of science, technology and innovation to strengthen scientific and technical capacities to monitor biodiversity, address knowledge gaps and develop innovative solutions to improve the conservation and sustainable use of biodiversity.