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CEPA FAIR 2022 - On-site events - 10 December


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WWF and the Secretariat of the Convention on Biological Diversity jointly organized the 5th Global Biodiversity Communications Forum (GBCF-5) at the UN Biodiversity Conference on 10 December 2022. Communication experts were invited to discuss methods for awareness raising and behaviour change for communication and education. The objectives of GBCF-5 were to:

  • Discuss communication strategies with regard to their awareness-raising
  • and behavioural change aspect
  • Exchange on communication campaigns of various actors
  • Broaden knowledge of participants
  • Understand scientific state-of-the-art on behaviroal change
  • Enhance behavioural change components based on scientific evidence in
  • communication campaigns

The global forum was a key element of WWF Germany’s project “Scaling up Biodiversity Communication for Achieving Aichi Target 1”. The project aimed to raise awareness on the values of biodiversity and the steps people can take to conserve and use it sustainably.

logos of the WWF Day partners



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Download the agenda
last updated on 02/12/22 - [PDF - 191 Kb]




  9:00 – 9:10

Welcoming words

  9:10 – 9:30

Scientific introduction to the topic

  • Speakers
    • David Ainsworth (SCBD)
    • Dr Christine van Deuren (WWF)


  9:30 – 9:45


  • Speakers
    • Saimy Hernandez(WWF) (remotely)
    • Octavio Salvador (WWF)
    • Nora Anicker (FH Bielefeld)


  Brainstorming time


  10:05 -10:20

Using mobile games to change behaviour for nature

  • Speaker: Diogo Verissimo (On the Edge)


  10:20 – 10:35

Gamify biodiversity monitoring to fuelcitizens' participation

  • Speaker: Keisuke Atsumi (Biome)


Brainstorming time (5 min)


Coffee break (20 min)


  11:00 – 11:15

Biodiversity My Five actions

  • Speaker: Teppei Dohke (Japan Committee for IUCN)


  11:15 – 11:30

Youth empowerment through conservation education; A case of the Wildlife Clubs of Kenya

  • Speaker: George Njagi (Wildlife Clubs of Kenya)


  11:30 – 11:45

Changing Cities: Reshaping our future through CitiesWithNature

  • Speaker: Willemien Calitz (Cities with Nature, ICLEI)


  12:00 – 12:15

Save Earth’ Skin campaign

  • Speaker: Elyse Goldweitz (Weleda)


Brainstorming time (5 min)


  12:20 – 13:30

Panel Discussion



  14:30 – 15:00

Biodiversity Awareness Study 2022

  • Speakers
    • Dr Christine van Deuren (WWF)
    • Charlotte Birke (WWF)


  15:00 – 15:15

The voices of indigenous peoples and local communities in biodiversity conservation and sustainable use

  • Speakers
    • International Indigenous Forum on Biodiversity
    • Forest Peoples Programme


  15:15 – 15:30

The 3Cs - Get weaving! A bottom-up collaborative approach to safeguarding biocultural diversity

  • Speaker: Monica Boța Moisin (Cultural Intellectual Property Rights Initiative)


Brainstorming time (5 min)


Coffee break


  15:50 – 17:00

Workshop Behavior-Centered Design

  • Speaker: Rare


  17:00 – 17:15

Closing remarks

  • Speakers
    • David Ainsworth (SCBD)
    • Dr Christine van Deuren (WWF)






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