Sustainable trade as a means to protect biodiversity
“There’s a rang-tan in my bedroom and I don’t know what to do,” the small girl says. The rang tang replies, “there’s a human in my forest and I don’t know what to do.” Does this ring a bell? It originates from an advertisement of a British supermarket chain, subsequently banned from television in late 2018, announcing it would no longer sell products that contain palm oil. The banned ad had received enormous attention on social media channels. But why the big deal?