The Global Partnership for Business and Biodiversity stems from the business engagement decisions taken at COP 10
and COP 11
. Its development is a concrete signal by the global community of their increasing understanding that business needs to play a critical role in addressing the serious environmental problems facing us, including the loss of biodiversity.
The Global Partnership allows for the sharing of information and best practices amongst the various member initiatives as well as their constituent organizations. In addition, the Partnership is involved in several COP mandated projects including on reporting
and making the business case for the Aichi Biodiversity Targets
. The Global Partnership also has several working groups looking at different issues including capacity building, communications, mainstreaming, and financial resources.
Logo of the Global Partnership
In designing the logo, various elements have been incorporated that showcase the ideals of the Partnership. The two hand prints represent business activities, with an emphasis on interconnection (i.e. supply chains) and cooperation. The larger hand-print
indicates multi-national and large companies, and the smaller hand denotes SMEs and very small businesses. These sit immediately above greenery which evokes the importance of the natural world, but also indicates that our activities are fundamentally dependent upon natural capital. Finally, the circle, which captures the colours of the decade on biodiversity, represents the fact that we live and work on a finite planet, with finite resources, and that we must use these resources in a wise and sustainable manner.
Members of the Global Partnership for Business and Biodiversity may use the logo on various Global Partnership related publications, as well as part of the advertising/branding for your initiative. There are, however, a few guidelines for usage:
- Although the size of the logo can be adjusted to suit your needs, we would ask that the logo not be distorted (i.e. the height/width ratio changed) and that neither the colours nor the image itself should be altered (although using in greyscale or black and white is fine).
- There is also a word-mark version available and we would request that the positioning and font of the text not be altered.
- The logo can be used by all full members of the Global Partnership for Business and Biodiversity. The logo should not be used by organizations or individuals other than the member initiatives without the permission of the relevant initiative and/or the Global Partnership for Business and Biodiversity Executive Committee.
- Use of the logo for commercial endorsement purposes is not permitted.
- Use of the logo by an organization that has obtained permission does not entail endorsement for its activities or products by the Global Partnership or the Executive Committee
- Use of the logo is not connected to the Secretariat of the Convention on Biological Diversity nor the Convention itself. Use of the Global Partnership logo should not be construed as endorsement by either of these bodies.
Global Partnership Newsletters
The Global Partnership for Business and Biodiversity newsletters are published roughly once every quarter and feature updates and events from the various member initiatives as well as other information relevant to the Global Partnership. We invite submissions from all members and those developing national initiatives. Please contact firstname.lastname@example.org
for more information or with your article.