of the Nagoya Protocol provides that each Party shall take measures to raise the awareness of the importance of genetic resources and traditional knowledge associated with genetic resources, and related access and benefit-sharing issues. It also provides a list of such measures.
Communication, education and public awareness are central to an effective implementation of the Nagoya Protocol. Therefore, effective implementation of Article 21 of the Nagoya Protocol plays a critical role for its overall success.
In this context, the first meeting of the COP-MOP in decision NP-1/9
adopted an Awareness-raising Strategy for the Nagoya Protocol on Access and Benefit-sharing which aims at providing a systematic and coherent approach to assist Parties in the implementation of Article 21.
It is important that awareness-raising activities respond to the specific needs and contexts of each Party; therefore, the awareness-raising strategy is country-driven. However, in order to assist Parties in the implementation of the strategy, the Secretariat is carrying-out a series of supporting actions such as the creation of a toolkit containing methodologies, templates and descriptive materials to support the development of national awareness-raising strategies and associated materials and tools. All products developed under the strategy, by the Secretariat and Parties are to be disseminated through the Access and Benefit-sharing Clearing-House.
The strategy identifies four priority activities, and for each priority activity sets out operational objectives, expected outcomes, indicators, the role of the Secretariat, activities and actors. The priority activities are the following:
1. Communications situation analysis and the development of needs-based awareness-raising strategies at the national, regional and subregional levels;
2. Creation of toolkit and awareness-raising materials;
3. Train communicators and engage target groups; and
4. Evaluation and feedback.